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Get Continually Returning Customers Using “Great Site Content”Site content would have to be one of the most important aspects of your marketing efforts as it induces a customer to purchase and also come back for repeat business.It is no good getting a customer to your site if it's poorly built or uninformative. Unlike traditional business, where a customer builds a relationship with the business or shop owner, the customer can only build a relationship through the website itself. It is therefore critically important to have a website that incorporates these items: 1. Clear, concise and easy to navigate. A. The first or second paragraph should tell customers what the website is about. B. Keep your pages simple and concise. C. Make sure your pages load quickly with properly editored html. D. Graphics are nice, however the make the pages load slowly. E. Make sure all pages are linked and navigation bars are easy to find and use. D. Too many banners can annoy customers and make your site look unprofessional. 2. Convey trust and expertise. A. An "about us" page is a must. B. Include contact details on every page, including phone numbers and addresses. C. Include testimonials from past clients. D. Start your own ezine and write articles on relevant issues. 3. Keep the customer at your website for a certain period. A. Provide free information, advice and articles. B. Incorporate guest books, surveys competitions etc. C. Supply links to other websites offering free items, software, counters, scripts etc. D. Provide free email accounts, ffa page, mini search engine. E. Include a search facility linked to a major search engine. Many of the above items are applicable for the next section (4) also. 4. Get the customer to revisit and inform others. A. Start your own ezine. B. Start your own affiliate program. C. Have "specials" every once in a while. D. Use a script on your website like "tell a friend" to inform others. 5. Decent or niche products. As you can see, I have placed products down the bottom of the list. You can have the best products in the world, however if you don't have the other four items, your website won't be doing much business. Many of the above items you will be able to find free on the internet. The best guide to whether your site is up to scratch, is to notice what you do yourself next time you're looking for an item on the internet. Do you read the testimonials? Do you read the "about us" page? How many times do you visit the site before you purchase? etc. Many of these methods may not be suited to your website, therefore you just need to search the internet for ones that are. Also, adding some or all of these items takes time, so be patient and it will slowly About the author: come together.Chris Taylor – helping web based business achieve unique distinction & maximum growth by building "life-time, client based relationships”. Visit one of my online resources and I will show you how to increase your business profits and clients quickly and easily starting today – http://www.search-engine-optimization-training-resource.com/seo/seo_courses.html Copyright © CATDynamics - Catdynamics.com 2005. Circulated by Article Emporium Photo-spangled designs Photos into design is like putting life into it. Without photos, the design would appear bland and boring to those who are seeing them. People, having short attention span, gets bored easily. It is when they see something interesting that their attention first is caught. Curiosity ... Get Continually Returning Customers Using “Great Site Content” Site content would have to be one of the most important aspects of your marketing efforts as it induces a customer to purchase and also come back for repeat business. It is no good getting a customer to your site if it's poorly built or uninformative. Unlike traditional bu... Take your files anywhere with Yahoo Briefcase - by Jim Edwards (c) Jim Edwards - All Rights reserved http://www.thenetreporter.com ===================================== Imagine you worked all week on a report for presentation to an important client tomorrow morning. At the end of the day y... Easy as 1-2-3 RSS for Your DeskTop, WebSite and Visitors Or How I Fell Victim to RSS Since the acronym, "RSS" first crept into my email box, my curiosity heightened to such a level that I finally fell victim to the dreaded bug - I HAD to know what it was about, why all of the interest and mostly how to make it work for me, the not so technical wannabe. After all, i... How to Build a Web Site that Works...Even for a Safari Hobby! My life's greatest passion is a safari hobby. And what would that be, you ask. ...Simply the conservation of wildlife and the environment. I do this after hours from my 7 to 5 job. And that's how this story started. Read this story to learn how to build not just a web site...but a ... Color Catch Colors are oftentimes used in different ways. Just like in interpreting things and having stuffs that would generate meaning and understanding among people. So, in designs colors are given importance for it may create an impression and would communicate things that are not meant re... Do you want Better Search Results – Read Art of the Content Site After reading the newest ebook published by Nathan Anderson, I was floored at how it easy it was to generate great search engine results without paying a guru an outrageous sum of money to do so. The search engines are accessible to everyone because of this new look at search engi... Shopping with your Christmas Catalog The Christmas season is fresh and drawing near. This is the season to be jolly and everyone is getting their shopping lists ready again. This something not overlooked because all people do it as good every year. Getting something new this Christmas is part of the tra... Many ideas will get you nowhere You have been in front of the computer trying to go over the details on your mind for a long time and yet not getting even one out. It seems that you have lots of ideas for a great graphic design but you do not know where to start. All of it is just in your head and you cannot get ... Web Site Design Basics Black text on white background works well on Web sites. On some screens the black and white contrast is far too strong and tires the eyes so then the background should be off-white. If your text is white, for example, make your background image dark. Text on a background with patt... 10 Indirect Ways To Get To The Top Of Search Engines 10 Indirect Ways To Get To The Top Of Search Engines There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to an awful lot of competition and even after spending hours and hours on Search Engine Opti... 10 Secrets of Sales-Driven Websites What makes a website successful? It depends on what the explicit goal of the website is. If the goal is to make money, then a successful site is one that makes you more money than it costs you to maintain, manage, market and update. So what should you do to ensure your we... Increase Your Traffic by Recovering Your Lost Visitors If you spend any time surfing the Internet, you've probably encountered a few error messages. Error messages have numerous causes, such as misspellings, outdated links or internal server errors. When an error is encountered, your server will display specific generic error ... How to Spam Google and get away with it. I bet you are eager to find out just how to do this. "Spamming Google" that is, and getting away with it. Maybe you want to try this method out or maybe you are another SEO guy waiting with baited breath to downplay this concept. Well, I hope you are ready for the an... SilverGuru takes on FreeAdGuru & Co Sales training and marketing tips based on reality selling becomes almost obsolete when you enter the world of online marketing and selling. The average marketing person stands amazed at the millions of advertisements, listings, promises of success and money. This is somet...
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